Language convergence in mass media texts

Abstract

One of the topical problems of modern linguistics is the study of the specifics of borrowings that function in media texts. This article is devoted to the study of linguistic convergence and new linguistic trends in Kazakhstan. The authors of the study discuss the main  ways of transferring borrowed vocabulary and types of word formation in the texts of the newspaper “Kazakhstanskaya Pravda”, the ways of the rapid penetration of anglicisms into the Russian language, and the influence of modern borrowings on the speech culture of Kazakhstani society. To identify the functional features of borrowed vocabulary, the articles of the newspaper “Kazakhstanskaya Pravda” are analyzed; as a result, it is revealed a high level of popularization and prevalence of vocabulary from the English language. Based on the study results, the authors determine that the text of the media today is a clear indicator of the intensity of integration and adaptation of anglicisms in the Russian language in the space of modern Kazakhstan.