Verbalization of the concept “success” in Russian: a frame analysis

Abstract

The present article discusses the structure of the concept "success" using the method of frame analysis. The relevance of the topic is justified by the great popularity of success research in various sciences, such as philosophy, cultural studies, psychology and sociology. In linguistics, the study of success is also a promising study. Modern society aims at achieving success, scientific and journalistic literature presents various approaches to the definition of success, its importance in the life of society, as well as ways of achieving it. The article aims at studying and describing linguistic means of success in Russian, as well as at revealing the attitude to success in Russian speakers. The concept "success" is one of the significant in Russian linguistic culture and has a high frequency of verbalization in speech. The authors consider that success, as it is understood by modern people, originates from the national idea of the "American Dream", while highlighting the difference in the perception and verbalization of universal concepts. The concept, being a cognitive structure, is verbalized in frames, which was the choice of frame analysis as a research method. The article emphasizes the importance of acquiring frames in the process of life experience, which manifests itself in the reflection of
language consciousness. Frame analysis resulted in the identification of eight sub-frames and fourteen slots, which formed the basis of the objectification of the concept "success". Thus, the review of etymological interpretations and the study of the material of the National Corpus of the Russian language allowed us to identify the differences between folklore and modern understanding of success.