Ethnocultural and communicative features of the Kazakh gastika

Abstract

One of the vivid features of modern science is the introduction of the human factor into the orbit of scientific research and an integrative approach to the object under study, to which many new scientific directions owe their birth, and non-verbal semiotics is no exception. This study is devoted to the substantiation of an integrated approach to the study of non-verbal communication, in terms of which, particular attention is paid to gastika. The article is dedicated to the study of Kazakh gastika, one of the private sciences included in non-verbal semiotics, which studies the communicative and cultural functions of food, treatment and drinks. Many ancient beliefs and archetypal representations of native speakers of the language and culture are reflected in the gastika of the Kazakh language. The following issues are considered in the article: dastarkhan as the central concept of the institution of the hospitality of the Kazakh culture, target dastarkhans as a reflection of the constants of the Turkic mentality, and the symbolic meaning of national dishes and their ingredients. Gastika as a private theory within the framework of the general theory of non-verbal communication considers food, treatment, and the ritual of eating as special signs expressing cultural semantics used as a means of communication. The central concept of gastika in Kazakh culture is the concept of dastarkhan, which is evaluated not only as a meal but also as communication during treatment. The analysis of the factual material was selected from the literary texts of Kazakh classic writers
such as M. Auezov, O. Sarsenbayev, T. Assemkulov, etc.