Linguoculturology and cultural linguistics: a comparative analysis

Abstract

The study of the interdependence between language and culture originated in ethnolinguistics, which later de veloped into linguacultural studies—a distinct field within linguistics. Post-Soviet linguacultural studies and Western Cultural Linguistics represent divergent scholarly traditions, differing significantly in their concep tual frameworks, terminologies, and research methodologies. These differences become particularly evident when comparing the metalanguage of linguacultural studies with that of Western Cultural Linguistics. This article presents the results of a comparative analysis of research conducted within these two academic tradi
tions. Its aim is to identify similarities and differences in their methodologies and metalanguages and to ex plain the historical and theoretical foundations underlying their development. The authors describe key ana lytical tools in Western Cultural Linguistics, including cultural categories, cultural schemas, and cultural metaphors, and highlight foundational concepts such as distributed cognition and cultural cognition. The au thors conclude that the results of cultural conceptualization correspond to the central research unit in linguacultural studies, namely the concept. The practical significance of the study lies in offering recommen dations for domestic researchers aiming to publish in international academic journals by outlining the meth odological features specific to Western Cultural Linguistics. Additionally, the article emphasizes the im portance of refining the terminological framework within the metalanguage of linguacultural studies.