Trends in the interaction between social networks and traditional media

Abstract

Social networks have become an integral part of our lives, and today it is impossible to imagine a full-fledged  journalist's work without using the social network. The article is devoted to a topical and promising at present  time problem of media and social networks interaction. The article reports about struggle and interaction of  traditional and modern mass media, ways of their communication, similarities and differences are covered.  The essence of concept «social network» is considered. The importance of social networks for private users is considered and for business is presented. The opinions of various experts on the interaction traditional media
and social network are given. Their similarities and differences are presented.