Formation of the Associative-semantic Field «Covid-19»

Abstract

This article deals with the problem of formation of the associative-semantic field “Covid-19” focuses on the peculiarities of the perception of the associative field “Covid-19”. The article describes a linguistic experiment that made it possible to identify frequency reactions to the concept of “Covid-19”, reflecting the peculiarities
of the perception of this concept by different groups of respondents (the groups of the free associative experiment are divided into the following subcategories: age, gender, employment). The article presents the results
of a free associative experiment, which make it possible to form the associative field of the analyzed concept and to identify the thematic dominants of the reaction field that are significant for the participants of the questionnaire. As a result of the linguistic experiment, the hypothesis was confirmed that the associative experiment
reveals a change in the dynamics of association to the concept of “Covid-19”, that is, the results of a comparison were obtained: what reactions were immediately after the pandemic and how they have changed now.