Axiological dominants of the Kazakh linguoculture in the text generation of virtual communicants

Abstract

This article examines the problems of new methods of communication, which have led to global changes in most areas of life. The aim of the study is to determine the axiological dominants of the Kazakh linguoculture, taking into account the parameters of tradition and innovation in the text generation of virtual communicants. The study of the national value picture of the world based on the material of everyday virtual discourse is justified by the interaction of a virtual linguistic personality and a text with an axiological level
(component), which is determined by isolating keywords in texts that are elements of the national value picture of the world, verbalized using the means of language. To study Internet comments, methods of collecting and contextual analysis of material, comparative, descriptive methods and the method of quantitative calculation, as well as elements of methods of linguoculturological and linguoaxiological analysis of texts were used. The results of the study showed that the linguistic and cultural units selected from
the texts, reflecting the value markers of Internet comments, made it possible to identify and justify the following basic parameters: 1) verbalized mythologems, 2) phraseological and paremiological units, 3) poetic feature of Internet comments, 4) national-specific units, 5) bata — national feature. These parameters are the basic indicators of axiological dominants.