Linguoaxiological Potential of Political Discourse (based on Kazakhstan’s Internet comments)

Abstract

The object of the research is Kazakhstan’s political Internet commentaries. The choice of the object is justified with the development of information technologies, which contributed to the emergence of various types of genres, where the relationship between language and a person is studied in a different linguistic direction. Determining the valuable factor of the text generation of Kazakhstan’s political Internet commentaries in the linguoaxiological aspect is the aim of the study. The subject of the research is the correlation of the valuable potential of the source text and the valuable attitudes of the virtual linguistic personality, realized in the Internet comments. To study this object, methods of collection and contextual analysis of theoretical material, comparative,  generalizing, descriptive methods and a method of quantitative data processing were used. The examined object is based on the  odel of text-derivatological and linguoaxiological analysis of derived texts, which are considered in formal, content and functional terms. The results of the study showed that the texts of Kazakhstan Internet comments prevail with value potential. The level of the valuable potential of everyday political discourse was revealed by the number of used keywords of the original text in the production of secondary texts. The scientific novelty of the research lies in the linguo-personalological and linguoaxiological comprehension of the dominant textual activity when generating Internet comments in the Kazakh virtual space