Lexical features of political slogans of the election campaigns of Russia and Kazakhstan

Abstract

Until now, less studied in Russian and Kazakh political linguistics is the question of such a specific element of political communication as the slogan. Today, this genre of political text is predominantly mastered by scientists from various sciences (sociologists, political scientists, image makers, etc.) who are engaged in issues of elective technologies. This article is devoted to the study of the functional and semantic features of the lexical units of the political slogan, characteristic of the election campaigns of Russia and Kazakhstan, carried out over the past decade. A comparative analysis of the texts of this genre allows us to identify universal lexical units, which are reflected in the framework of the slogans of the election campaigns of the two countries.